Is your new business some sort of retail store? Do you interact with customers directly and in person? Or maybe you do online or mail-order sales and you need plastic bags for wrapping up goods to mail to customers? Any dime-store marketing, small business, or entrepreneurship book will tell you that brand awareness is the…
Sexy Geek Toys: Apple Macbook Air Ad
So, even though I’m only mildly impressed with the specs and it seems more gimmick than gadget, the Macbook Air which Apple announced at MacWorld Expo 2008 last week just looks incredibly sexy (in a geeky sort of way). I didn’t quite have a way to wrap my mind around its thinness before seeing the…
MacWorld 2008: AppleTV Software Upgrade
With the announcement of the AppleTV upgrade to allow for iTunes movie rentals also came some exciting news: a complete redesign of the user interface. Another issue some people are up-in-arms about is the fact that the HD movie rentals will only be available for the AppleTV. Which is fine with me – standard definition…
MacWorld 2008: Updates, Movies, and Macbook Air
Steve Jobs came onto the stage to the cheers and clapping of all the major tech blogs and magazines and attendees at MacWorld today. Among the excitement of the keynote address were four major announcements. I’ll give Steve credit, he’s succinct in his keynotes. The four major announcements are: 1) iPhone Apps on the iPod…
MacWorld 2008 Keynote Address Today at Noon
Hello there, sports fans! If your head hasn’t been under a rock or you own a TV, you’ve either been converted to the cult of Apple, or been watching the company with enthralled anticipation. Since the age of iPod came upon us, Apple has been blowing up the scene with newer, hotter desktops and portables…
Trade Shows and Vendor Fairs
Earlier this month, I was at (and incidentally, blogged from) the UNC CAUSE conference in Asheville, NC. There was a great deal of hoopla in the vendor display area. They all had tables set up, freebies to give out, and contests to win iPod shuffles or GPS units or Direct TV DVRs. My official title…