Look, I’m not one to drink Budweiser unless there’s just nothing else around. It tastes like pisswater and makes you feel full and bloated. It’s generally not the smoothest thing in the world. But this morning on both NPR and WNOX Knoxville’s Talker I heard that they were bought in an almost 50 billion dollar…
Beer and the Man-Hug
In Holland where Heineken is made, the saying is “Get the head right and the rest will follow,” a pun on the way the beer is served, with a large, frothy head. While I’m a dark beer drinker myself, my very first beer was a Heineken, which should show you how effective marketing can be.…
My Buzz on Canadian Club
I’ve mentioned before that I’m a BzzAgent – which means I take part in consumer-driven word-of-mouth campaigns. We don’t get any kind of serious compensation except getting to try products for free or at a serious discount, or we get t-shirts or other cool stuff. This week I received a Buzz kit in the mail…