I’ve mentioned before that I’m a BzzAgent – which means I take part in consumer-driven word-of-mouth campaigns. We don’t get any kind of serious compensation except getting to try products for free or at a serious discount, or we get t-shirts or other cool stuff.
This week I received a Buzz kit in the mail containing a Canadian Club rocks glass, some print materials telling me about the whisky, and a medium women’s t-shirt that says “Damn Right Your Dad Drank It” with a picture of a white guy with an afro and two women. I thought it was a neat shirt, but there’s no way I can wear a women’s medium t-shirt. I guess that’s all they had left when I picked out my size earlier.
It also came with a rebate coupon for a 750ml bottle (a fifth) of any Canadian Club Whisky up to $11.99. So we went to the ABC store and purchased a bottle of the premium, which was 100 proof. Once we got it home and I tried it, I liked it. It’s kind of smooth, but with a strong bite like a good whisky should.
What is the difference, you might ask, between whisky and whiskey (with an “e”)? Whisky is made in Canada, and whiskey (with an “e”) is made in Ireland. I have tasted both, and I have to say I don’t have a preference between the two.
A huge part of Canadian Club’s advertising is geared towards younger males, it seems, with a focus on correcting the emasculation of male drinkers everywhere. All of the imagery reminds me of old family photos – but also some of them are of young men and women in what appears to be the 50’s and 60’s, like if your mom and dad had MySpace or Facebook available to them back then.
That being said, I don’t want to encourage anyone to drink if you aren’t already a drinker, but if you do drink, drink responsibly and with some common sense. Never drive drunk. Try this stuff out if you want, I don’t get anything out of it if you do, I just think it’s neat and worth mentioning.